Brand of Equipment That Makes You Feel Alive: Helly Hansen

Before moving on to the technologies of the Helly Hansen brand, let's take a brief look at the brand story. For this, we take you back to 1877 and Norway. It all starts when Helly Juell Hansen, a sea captain, goes on a quest to protect herself from the harsh climatic conditions of Norway. Captain Hansen and his wife Margrethe soon obtained a flexible and waterproof fabric by pouring linseed oil onto cotton canvas.

They produced products including trousers, waterproof oilskin jackets, awnings and many more from this fabric. The users of the products they produce are not just sailors. It is becoming the choice of professionals and nature sports enthusiasts who are under harsh conditions in the oceans, mountains and construction sites.

Helly Hansen , which has managed to become one of the top brands preferred by skiers today, is preferred by thousands of professional skiers. Helly Hansen equipment is still used by the sailors who formed the starting point of the story and can be seen all over the world.

Helly Hansen also appears on many construction sites and in various locations in terms of work clothes. In 2004, they diversified their product range with shoes and moved into a different lane. The difference in Helly Hansen products; We can say that it highlights performance, protection and security issues. Let's talk about their technologies and innovations...

What is Helox?

By 1949, a thin translucent PVC plastic layer was sewn to the fabric to obtain a waterproof fabric. Considering its outdoor use, we can say that it was a revolution for the period. When the invention is big, the success in sales manifests itself with the production of 30,000 coats per month. It is also known that the Norwegian delegation used the coats at the Olympics held in Helsinki in 1952...

What is Fiberpile?

In 1961, we see that the brand partnered with another brand, Norwegian Fiber Pile. Together they develop the original first wool called Fiberpil. So much so that this wool has a structure that does not compromise its thermal properties even when wet; It is a favorite of lumberjacks and those who spend time in the field. The modern version is still produced.

What is LIFA®?

In 1970, Helly Hansen came to the fore with a technology that brought the industry to a new level. LIFA® technology, which wicks moisture away from the body so users stay warm and comfortable, was included in Outside Magazine's 2012 list of the Most Effective Gear of All Time.

What is Helly Tech?

When we come to the 1980s, we see that waterproof technology has improved and also made it breathable. Helly Hansen wins awards with this technology, which is also a great success, and organizes programs on how people should dress outdoors.

What is LIFA® MERINO?

In the 1990s, Prowool or its new name LIFA® MERINO technology was introduced. It combines LIFA® Stay-Dry Technology™ with Merino wool and is designed to deliver performance, warmth and comfort to professionals experiencing the coldest conditions.

What is ODIN?

In 2008, ODIN was presented to users as the embodiment of the three-layer system. Red Dot Design Award was received with this collection designed for high altitude and harsh conditions.

What is H² FLOW™?

A jacket applying this technology, which includes protective barriers and a ventilation system, receives an Excellence Design Award. Thanks to this technology, body temperature is regulated efficiently according to changing weather conditions.

What is Magni?

Designed for workplaces in 2015, this series prioritizes protection, durability and performance.

What is the Elevation Jacket?

In 2016, the Elevation jacket was produced using Helly Tech and H² FLOW™ technologies. They get the most awards thanks to this jacket.

What is the 140 Collection?

In 2017, a special series was released for the 140th anniversary. Retro breezes and design lines referring to the brand story are used.

What is LIFALOFT™?

In 2018, it develops a new insulation technology with the motto of lighter and warmer. Helly Hansen wins many awards again.

What is LIFA INFINITY PRO™?

It offers waterproof and breathable technology with a significant difference in 2020. This technology is emphasized as sustainable and innovative as it does not involve chemical processes.

Helly Hansen with its story, technologies and innovations; It is one of the most well-known brands in the outdoor field today. You can click here to see their products.